Dear AWD Customers:
It has been an exciting ride for us thus far. In our first year, we have exceeded all of our expectations both in sales and technological advances. We have worked hard, and over the past year we have seen a revolutionary dual radio device, 802.11N client access and our first dashboard. Thousands of people have used AWD devices for a vast array of purposes across the globe, and as we look forward to what our second year has in store we are quite excited to bring things to the next level – we have many exciting changes and additions to our product line in store.
Along with technological advancements, part of moving forward for AWD includes expanding into new geographic territories and better serving existing ones. To be able to do such a thing, we have found it necessary to arrange relationships with a few key distributors who we will be rolling out over the coming few months. This change will require us to change the pricing on our product lineup effective immediately. From day one we have strived to provide a high end product to our customers at a very fair price. We did so with extremely low profit margins to get the word out there and now that we have made it through a crucial growth stage we must make adjustments to be able to continue onto the next level.
We do realize that the main reason we are here is because of our loyal and first customers. That being said, we have no intention of leaving those who supported AWD in the dark. This is why we are extending a special offer to anyone who bought AWD equipment in the past, or has already quoted a project using AWD equipment. If you file a registration with us in the next thirty (30) days, we will honor a special level of pricing that is very near to what you have paid in the past. We will do so indefinitely so long as you buy a minimum of 10 AWD wired or dual radio wireless products each year. For those who have not bought AWD equipment but have quoted this equipment, please contact us as well. If we can confirm your projects/quotes we will honor the same agreement for you so long as the initial purchase takes place within a reasonable period of time to be determined at our discretion. Please email@example.com for these inquiries.
As for everyone else, please be assured our prices will still be fair with relation to what our competitors offer at the same level of performance. For those who do not require this level of performance, or simply require lower cost device, you will be happy to know that our near term plans do include a more cost-effective wireless device offering good performance and technical features at a price point several factors lower than our past pricing.
Thank you again for everything – we look forward to continue to serving you in the future and we hope this is able to show our gratitude towards our first customers.
Lead Product Dev – AWD